{"product_id":"designing-brand-identity-a-complete-guide-to-creating-building-and-maintaining-strong-brands","title":"Designing Brand Identity \/ A Complete Guide to Creating, Building, and Maintaining Strong Brands","description":"This innovative approach -- blending practicality and creativity -- is now in full-color!From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.","brand":"Boekhandel Bloks","offers":[{"title":"Default Title","offer_id":46939139703128,"sku":"","price":16.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/6859\/3841\/products\/LcCrLG1.jpg?v=1688465904","url":"https:\/\/boekhandelbloks.cfd\/en\/products\/designing-brand-identity-a-complete-guide-to-creating-building-and-maintaining-strong-brands","provider":"Boekhandel Bloks","version":"1.0","type":"link"}